Haylee Bradtke
Dec 15, 2024
why is elf makeup so cheap?
Why is e.l.f. makeup so inexpensive? I’ve noticed that some products are priced as low as $1!
11 Answers
ELF is so cheap because it is cheap quality. I wouldn’t waste even a cent on any of their products. They’re amateur for children to play with and I’ve tossed everything from them or given them to my niece to play with.
Their brushes are all horrible quality and I laugh when people compare them to MAC or high end brushes. First off they have a nauseating smell no matter how or what you wash them with. They also shed like crazy from day one. Is this the type of brush you are interested in using?
All of their cosmetics come with enough for a few uses only. I know that you’re only spending a few bucks tops but come on. The casing or packaging breaks apart easily or cracks.
Their foundations/powders look cakey no matter how you apply them, no matter how good the primer. Their eyeshadows crease even with eyelid primer and have horrible pigmenting. Their blushes/bronzers same thing. I think the girls who claim that their MAC or NARS dupes have never tried the original products to make these claims… They are kidding themselves. Their lipglosses also smell horrible and are sticky. Their mascaras again smell and clump, do not lengthen, volumize or separate.
I’m not a makeup snob and I’m not trying to be negative. I’m just being honest about what a waste ELF is. I’m a makeup artist but still love hunting for dupes and bargains. What girl or makeup loving boy doesn’t? I have drawers filled with Revlon, Almay, NYX, Physicians Formula, Hard Candy, Coastal Scents, Prestige, Palladio, Sonia Kashuk, Milani, even some WetnWild +NYC products etc. ELF just doesn’t cut it. The only positive about it is that its cruelty free.
Elf makeup is cheap because it is just how it is. Elf does not use celebrities to promote their products. They asl dont make commercials. They sell some of their products in department stores like target and kmart. They also have a website called eyeslipsface.com That does not mean elf is not a good makeup company, they are just as good as higher end makeup or drugstore makeup!
I was wondering the same thing! Last week I visited the e.l.f. flagship store in NYC. I can be a bit of a “makeup snob”, but I have friends who swear by their products!
Checkout my beauty blog for the scoop on WHY ITS SO CHEAP!
Jan 24, 2025
ELF answers this question on their FAQ. Here’s their reply directly from eyeslipsface.com :
“In today’s world, beauty and wellness go hand in hand – it’s a holistic approach that places good health and well being at the center of what it means to be truly beautiful. Here at e.l.f. we believe that every woman should have the opportunity to participate in innovation, without sacrificing her budget. We rely on our loyal customers to spread the word about our products and are able to pass that what we save on advertising along to you. We hope you agree with the thousands who have tried our products, as well as the editors of the many fashion magazines such as Oprah, Allure, Lucky, Seventeen, Good Housekeeping, and many others, who love our products, and invite you to experience e.l.f.’s revolutionary, value-priced cosmetics and the proven results they offer.”
Also, the packaging is very minimal and basic, so that’s probably another reason why it’s so affordable.
Hope this helps! ?
Not all of its $1, some of its $3 nad $5.
Youtube has lots of reviews on it.
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