Why is Jagermeister’s logo a deer with a cross between its antlers?
What is the significance of the deer and the cross that appears between its antlers in Jägermeister’s logo?
5 Answers
the deer and cross on the bottle are the meaning of jagermeister. in german, jagermeister means ‘master hunter’. the deer is the main hunt and the cross stands for the hunter,
“It is the hunter’s honor that he
protects and preserves his game,
hunts sportsmanlike, honors the
Creator in his creatures.”
The early versions of Jager were used as an aperitif as well as for medicinal purposes since it was a herbal liqueur. The Deer is their logo based on their name and image that the founder/distiller chose. The distiller was an actual master hunter and gamekeeper.
The cross is actually a icon signifying its medicinal qualities and it was a reference to the Christian Saints of Hunters who claim to have visions of a cross between a stags antlers.
On the bottle is a German saying. Translation loosely listed below:
This is the hunter’s badge of glory,
That he protect and tend his quarry,
Hunt with honor, as is due,
And through the beast to God be true.
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