involves defining the firm’s marketing mix variables so that target customers have a clear, distinctive, desirable understanding of

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The process involves defining the firm's marketing mix variables to ensure that target customers develop a clear, distinctive, and desirable understanding of the firm's offerings in comparison to competitors' offerings.

Anonymous · Accepted Answer

PositioningExplanation:Positioning is the final process in segmenting, targeting and positioning (STP), and is the more business-orientated stage, where the business must assess its competitive advantage and position itself in the consumer's minds to be the more attractive option in these categories.Positioning (or product positioning) is how the product is designed to be perceived in the marketplace by the target market against its main competitors. In other words, it’s basically how consumers understand the product offering and how it differs from similar competitive offerings.

Anonymous · Answer

PositioningExplanation: Positioning is a marketing strategy which is aimed at defining a brand's quality and offering in a distinctive manner. Positioning is used to set the boundary and establish the differences in the offerings and services by a firm which sets it apart from that offered by competing firms producing similar products or rendering similar services. Positioning defines the stand of a company's product or services in relation to that it's competitors by stating unique offerings of the firm's product. Therefore, giving customers a distinctive knowledge or understanding of the product from that of its competitors.

Anonymous

involves defining the firm’s marketing mix variables so that target customers have a clear, distinctive, desirable understanding of

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