Understanding Advertising Campaigns Quiz - Test Your Knowledge

💡 Interesting Facts

one of the television advertisements from the Good things come to those who wait Guinness advertising campaign was voted the "Best ad of all time" by the British public.

the advertising campaign "Love in the Afternoon" only became lucrative for ABC when advertisements chronicling the troubled union of Luke and Laura were aired, bringing General Hospital to the top of the U.S. soap opera ratings.

the VW Beetle's Think Small has been called the best North American advertising campaign of the 20th century.

the Balance and Ball Bearing television advertisements for the Lexus LS 400 and ES 300, were highly honored and subsequently referenced by its competitors in their own advertising campaigns.

in 2007, Phil Collins' 1981 hit "In the Air Tonight" reached Number 13 in the UK Singles Chart after appearing in Cadbury's Gorilla advertising campaign.

for the What's it going to take? advertising campaign, celebrities such as Anna Friel and Fern Britton were made up to appear to have been the victims of domestic abuse.

Wilson Peak in Colorado has been used in dozens of national and local advertising campaigns because of its charismatic and characteristically rugged mountain appearance.

noitulovE, a cinema and television advertising campaign for Guinness draught stout, won more awards than any other commercial worldwide in 2006.

as part of Smirnoff vodka's Sea advertising campaign, parent company Diageo toured England with an installation capable of making saline or polluted water potable.

"Where do you want to go today?", launched in November 1994, was the title of Microsoft's first global image advertising campaign.

Understanding Advertising Campaigns

1 An advertising campaign is a series of ________ messages that share a single idea and theme which make up an integrated marketing communication (IMC).

💡 Interesting Facts

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