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Exploring Advertising: Insights and Strategies

This quiz explores various aspects of advertising, including its legal implications, marketing strategies, and the intersection of media literacy and neuromarketing.

#Advertising #Marketing #Media Literacy #Neuromarketing #Consumer Behavior

1 printing English words in bold and French translations in fine print to deal with the Article 120 of the 1994 ________ limiting the use of English in French advertising).

2 ________ held a similar competition for their Tahoe line of SUVs.

3 [93] ________ organisations aim at training people, especially children in the workings of the media and advertising in their programmes.

4 above), mainly Psychiatry, ________, Neurology and behavioural sciences, are constantly in search for ever more refined, sophisticated, subtle and crafty methods to make advertising more effective.

5 The efficiency of advertising is improved through ________.

6 A striking example of this is the refusal of TV stations to broadcast ads by ________.

7 For Georg Franck at Vienna University of Technology advertising is part of what he calls “mental capitalism”,[35][36] taking up a term (mental) which has been used by groups concerned with the mental environment, such as ________.

8 Another example of advertising in film is in I, Robot, where main character played by ________ mentions his Converse shoes several times, calling them "classics," because the film is set far in the future.

9 Advertising on the ________ is a recent phenomenon.

10 “Neuromarketing is a controversial new field of marketing which uses medical technologies such as functional ________ (fMRI) -- not to heal, but to sell products.

💡 Interesting Facts

  • a 1989 Samsung commercial began the late South Korean actress Choi Jin-sil's path to stardom.
  • Mountain, a 2003 advertisement for the PlayStation 2 video game console, was nominated for more than 40 awards.
  • Moorhuhn, a series of German computer games that has spawned much merchandise, a comic book series, and a TV series, began in 1999 as a whisky advertisement.
  • a radio ad in Argentina for 'Los Andes Restaurant', which first aired in 1922, is the oldest known radio commercial in history.
  • the 2006 Honda ad Cog won more awards than any other advertisement in history.
  • the Swedish Bikini Team, an advertising and marketing campaign for Old Milwaukee beer was shut down in the U.S. following protests by the National Organization for Women.
  • the Hovis advertisement Go On Lad compresses 122 years of British history into 122 seconds.
  • Robert Spear Hudson used paintings by professional artists for advertising before Pear's Soap and Lever Brothers.
  • Prasoon Joshi, an award-winning advertising executive is also a lyricist for Bollywood movies.
  • Chindonya are elaborately-costumed Japanese street musicians who advertise for shops and other establishments.
  • advertising executive Lois Wyse came up with the slogan "With a name like Smucker's, it has to be good!".
  • Clarence Hailey Long, a ranch foreman in the Texas Panhandle, was the inspiration for the original Marlboro Man advertising campaign by Philip Morris.
  • Edward F. Boyd pioneered the concept of niche marketing in the United States by avoiding ethnic stereotypes in advertising for Pepsi.
  • Frank Ford, an organic food farmer in Deaf Smith County, Texas, was the chief advertising spokesman for the health foods industry during its founding decades of the 1960s and the 1970s.
  • Ernst Litfaß was the inventor of the free-standing advertising column which bears his name.
  • advertisements featuring the character Michael Power doubled Guinness sales in Africa between 1999 and 2003.
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