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Understanding Marketing Concepts

This quiz tests your knowledge of key marketing concepts, research methods, and recent trends in the field of marketing.

#Marketing #Market Research #Consumer Behavior #Statistical Methods #Digital Marketing

1 ________ research explores how and why people adopt new products, services and ideas.

2 Marketing researchers use statistical methods such as quantitative research, qualitative research, hypothesis tests, Chi-squared tests, linear regression, correlations, frequency distributions, poisson distributions, ________, etc.

3 A distinction should be made between ________ and market research.

4 [9] New forms of marketing also uses the internet and are therefore called internet marketing or more generally e-marketing, online marketing, search engine marketing, desktop advertising or ________.

5 The Economist reported a recent conference in ________ on the subject of the simulation of adaptive human behavior.

6 In recent years, the netbook personal computer has gained significant market share among ________, largely due to its more user-friendly size and portability.

7 With the customer as the focus of its activities, it can be concluded that ________ is one of the major components of business management.

8 A "swarm-moves" model was introduced by a ________ researcher, which is appealing to supermarkets because it can "increase sales without the need to give people discounts."

9 Moreover, the launch of smartphones into the ________ market is commonly derived from a demand among consumers for more technologically advanced products.

10 Recent approaches in marketing is the relationship marketing with focus on the customer, the ________ or industrial marketing with focus on an organization or institution and the social marketing with focus on benefits to the society.

💡 Interesting Facts

  • the Interactive Urine Communicator is a marketing device used in urinals.
  • the Swedish Bikini Team, an advertising and marketing campaign for Old Milwaukee beer was shut down in the U.S. following protests by the National Organization for Women.
  • the South Park episode The Ring parodies the Jonas Brothers and the marketing tactics of Walt Disney Company in using the band to pledge abstinence.
  • tobacco advertising is one of the most highly-regulated forms of marketing, along with alcohol, and is banned in many countries.
  • seeding trials are a marketing technique, conducted in the name of research, designed to create loyalty and advocacy towards a brand.
  • Neuromarketing is a new field of marketing that uses functional magnetic resonance imaging to scan consumers' brains in order to determine which products they subconsciously like.
  • Robert Millar has been credited for establishing modern marketing in Norway.
  • First Command Financial Planning, Inc., a financial services company that caters to the U.S. military, was found "willfully" non-compliant related to fraudulent activities in its marketing.
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